The management to understand

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mdjihadkhan05
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Joined: Mon Feb 20, 2023 8:31 am

The management to understand

Post by mdjihadkhan05 »

Collect the objectives of the company, a planning of the actions in charge of meeting these objectives and finally, define how we are going to measure the results. A Marketing Plan can be very extensive and occupy more than a hundred pages of data, analysis and conclusions, which is why it is common to extract from it a smaller executive document that serves as a guide for both its development (for the people who are going to execute it) as well as to communicate effectively with other departments, for example: With Direction – To align our work with the global objectives of the company.

With the Commercial Department – ​​So that they know what and how we are going to sell our product. With the Financial Department – ​​To provide the Plan with a budget B2B Email List according to the actions to be carried out and to control the investment. With the HR Department – ​​For when the strategy involves working with the internal customer (employees). And as well as all the departments or parties involved within the organization with a certain level of access to relevant company information. What is a marketing plan for? Before talking about.

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We are going to find within a Marketing Plan, it is good to point out what is outside of it, we refer to the Strategic Plan where the philosophy, values, reason for being and medium and medium objectives are collected. long term, in other words, it deals with the overall future of the company. On many occasions it is not written and clearly defined, so we will have to carry out an in-depth briefing with what the direction is. Knowing where the company is headed in general will help us to align our plan to its objectives. Therefore, if we ask ourselves what a marketing plan is for , we can say that it has the mission of helping the Strategic Plan from the part that corresponds to it: Marketing.
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