That makes these works so great. Ultimately, there are plenty of ways to skin that cat, so remember the goal is to read more old books. Read widely (outside your discipline) I recently shared a list of books every content marketer should read. You might assume that all of the Shadow Making Service books on this list focus on content marketing. But they don't. I recommended a book on web usability, a book on design principles (by a cognitive scientist), a book on storytelling, and a book on mobile marketing. This is Shadow Making Service called "wide reading". However, another trap we can fall into is not wide enough. Although all of these books are different from each other, they are not that different. When you step back, you see that these are all trading books. I urge you to study completely different categories.
Like astronomy, Latin American politics, or medieval architecture. It doesn't matter if these books are old or new. Just read something outside of your discipline. Why? You will be Shadow Making Service surprised at the associations that emerge in your mind after reading a book like The Depths: The Evolutionary Origins of the Depression Epidemic. Or the metaphors that emerge after reading The Island of Eve by Umberto Eco Shadow Making Service or Primo Levi's Survival in Auschwitz. My intention was to illustrate this point when I wrote 10 Surprising Books That Will Transform Your Writing. Read long-form journalism Not long ago, I received a question from a reader whose native language was Chinese. She asked what she could do to improve her writing in English, especially conversational English.
I understood his situation because English is not my mother tongue either. I am a native Mumblish speaker, with a strong obscurantist accent. Speaking clearly, concisely, and Shadow Making Service convincingly was foreign to me when I started. A college-level essay writing course helped. Just like Shadow Making Service learning direct-response writing. But it wasn't until I got serious about long-form journalism that my conversational writing skills took a positive turn. Here are some of the things I did: Archives of Pulitzer Prize winners looted Read all the articles on sites like Gangrey and Longform Bought long items from Matter when it launched Books of essays devoured by journalists like Joan Didion,
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