Reacting to positive comments even in the form of a simple thank you helps build the image of an open and friendly company. It also gives you a chance to appreciate Phone Number List consumers' contribution to building the brand's success if they share valuable suggestions. We can also influence the positive perception of the brand by answering questions asked by doubts. This will show our concern for the customer and will also allow us to present ourselves as an industry expert willing to share our knowledge. Thanks to this you can not only gain the loyalty of current customers but also acquire new ones who will see our activity on the Internet.
Response to the crisis In the case of negative comments monitoring is even more important. When criticism of our company appears on the Internet we can refer to the unfavorable opinions trying to neutralize the negative tone of the discussion. If there are any complaints from dissatisfied customers there is a chance to offer them for example compensation which may not only prevent them from leaving us but will also show the company in a good light. Monitoring negative comments also allows you to try to avert an image crisis. When the first signals of brand criticism reach us we can react to them early and thus stop the spread of unfavorable opinions. Negative comments may also be part of a deliberate disinformation campaign by competitors or former employees.