Mastering Google Display Network placements Photo Retouching

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farhad123
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Joined: Sun Jun 19, 2022 6:12 am

Mastering Google Display Network placements Photo Retouching

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Your Google Ads display placements should be as important to an Photo Retouching advertiser as the ad creative itself. Picture this: you're sitting at your desk, it's a Tuesday. It's lightly raining and you stare out the window thinking of all the leads you bring with your new display ads. The phone rings, you are delighted. You are ready to answer the questions of this new prospect. But it's not a lead. It's your mother. She saw your new ad! She knew something was wrong and had to call you. “I was looking up Anatidaephobia on a website and your DUCK was staring at me! Do you know what Anatidaephobia is? It's a fear of being watched by ducks! mastery of google display placements How did it happen? What can we do about it? How do I turn it off before someone else sees it? Why was your Photo Retouching mother researching Anatidaephobia!?

Relax , we know the answers to some of these questions. Photo Retouching What are Google Ad Display Placements? We're so glad you asked the question! Placements are the specific websites where your Google display ads appear. While these placements help keep your duck from appearing on Anatidaephobia sites, there's a lot more power behind them than potentially scaring your mother's pants off. Want to create quality display ads in minutes? Try our smart ad builder for free. Two types of placements are available on the Display Network. Photo RetouchingHere's how they work: Automatic slots When using automatically selected placements, Google will determine your ad placements based on sites it deems relevant to your business. Managed locations Managed placements give you a little more control: you determine your ad placements based on prospect trends and relevance to your business.

Managed placements are available for the following campaign types: "Display Network Only" Campaigns “Search Network with Selective Display” type campaigns "Video" campaigns Basics of Google Ads Display Placements Google's display network spans over two million websites and captures 90% of the web, Photo Retouching so the margin for error is large and could be costly. Much like optimizing keywords for Search campaigns, optimizing your placements can lead to increased conversion volume and lower cost per lead. Ultimately, however, placements should only be one layer in your targeting for your display campaigns. For example, you'll want to keep in mind the Photo Retouching placements you're targeting, as well as the keyword-level targeting you're working with. As you can see in the image below (another classic bad ad placement archive), this company probably made a mistake targeting the keyword “coffee” as well as a placement of a news site. This would normally be a good set target, only the news site had just published an article about the dangers of drinking coffee.
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