Cost Savings!Photo: olivier-le-moal/freepik PR practitioners should also Philippines WhatsApp Number Data start toning down product claims when writing press releases for publications. You may be able to write a claim in a press release if it is only published on the company's official website , not for the media. A journalist may delete an article or even not publish it if a press release has too many claims. Make sure you replace the claim with a soft selling sentence, such as "Vitamin C is an antioxidant that is good for the body" if you want to sell an orange-flavored drink product.
"Don't forget to always consume vitamin C for your immune system" instead of writing "Drink X is very good for your immune system." A journalist's job is to convey information to the public, not to write advertising content. This is important for company public relations to remember. 4. No Quotes Another example of a press release that should be avoided is not having a quote. Please note, quotations are important in writing a press release. According to prnews.io , quotes can attract journalists' attention when processing a press release. Apart from that, quotes can also improve the image of the source and your company in the eyes of the public.