Pet Angel How to advertise in email marketing? Email is one of the most powerful relationship channels for generating lead and customer engagement. Therefore, it is important to invest in campaigns there. But you may be wondering how it is possible to increase the opening rate of emails, right? So check out some important tips below that can guarantee the success of your email marketing advertisement. Look: 1. Create your contact list The planning of a successful email marketing does not start with the message it will Hong Kong Phone Number List transmit, but with the creation of a list of contacts and its segmentation. For this, you can use a landing page to capture leads . This is possible by including a form on the capture page and offering valuable content as a digital bait. Among the contents you can offer in exchange for your visitors' email address are: E-books Infographics Sheets.
Offer any discount or promotion One of the most effective ways to increase the open rate of an email is to offer an exclusive offer. After all, who doesn't like to receive discounts? So use this trigger to your advantage and make special offers and discount coupons available to your leads through emails. 3. Be careful with email marketing cadence As we have already pointed out, e-mail is a powerful channel to bring your leads even closer to your brand, but surely you don't want to erode this relationship with excessive messages, do you? So don't overdo the submissions ! Create a cadence for your email marketing advertising in a way that doesn't become tiresome for your leads. 4. Use copywriting techniques One of the ways to make your advertising and email marketing more efficient is by using copywriting techniques . This persuasive writing method can increase desire for your offer and contribute to an increased open rate.