Transactional email what is it why use it and how to do it

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When we talk about email what may come to mind for many entrepreneurs are email marketing templates, used to nurture and qualify leads . But does your strategy also rely on transactional email? This template, which can often be overlooked, is one of the most important emails in your entire strategy. After all, it's from him that you can retain the lead, give him more confidence and show yourself as a serious business! That's why we've prepared this article that contains all the information about transactional email so you can learn how to create a strategic model for your business! Good reading! What you will see: [ hide ] What is transactional email? Why send transactional emails to your leads and customers? How to create a good transactional email? 1. Present information 2. Be objective 3. Add contact details 4. Make the email responsive 5. Keep your visual identity 6. Upsell or cross sell 7. Send with good timing 8. Automate shipping What is transactional email? The transactional email is a message sent to your lead automatically after they perform an important action for your business.

This action can be Download an e-book; Make a purchase; Subscribe to your newsletter; Cancel a service; Among many others. Generally, the public already expects to receive this type of email, because it serves as a confirmation that their action really worked . In addition, the transactional email is also there to inform the reader about the next actions to be taken. As an example of this, we can show the transactional email below: screenshot with transactional email It was sent to confirm that a purchase was successful. Note that the message Malaysia Phone Number List contains important information about the order, such as its value, address, credit card used, among others. However, despite the transactional email being an automatic message, it is not recognized by email providers as spam, as it contains personalized information about that lead. Why send transactional emails to your leads and customers? Even knowing what a transactional email is, many people are in doubt if their business really needs another email template. However, know that sending it is an essential step in your strategy.



After all as we said your lead expects to receive an email like this, especially after performing important actions, such as a purchase. He needs this e-mail to be certain that his action was successful and, above all, that the company is taking care of everything. In this way, in addition to being informative, transactional emails also serve to make the customer more confident and show him that your business is serious. In addition, transactional emails tend to have a higher open rate , which allows your business to take advantage of this moment to strategically interact with your customer. How to create a good transactional email? Now that you know why to have transactional email in your strategy, we've separated 8 tips below that can help you create yours! Check out! 1. Present information One of the main purposes of transactional emails is, in addition to confirming an action, to pass on information to your lead. Therefore, when creating your email, it is interesting to first think about the main information that the user will want to know when receiving it.