Resurrection and Petzinger Legal Advice 2. Araújo Advogados [BONUS] What is the best platform to create a landing page? What is a landing page? A landing page, or landing page, is a page model with elements aimed at capturing information or offering services and products. Among the main types of landing pages, we can mention: Sales page ; Catch page; Thank You Page. Now that you know what a landing page is, do you want to find out why it is so important to create a lawyer landing page to boost the reach of your services? Check it all out below. Why do lawyers and law firms need a landing page? Before detailing the importance of a landing page Uruguay Phone Number List in the professional positioning strategy of lawyers or law firms, it is important to point out that there are guidelines on the use of marketing techniques for lawyers. The main one, provision 205/2021 , advises that the content produced by these professionals should not have an explicit capture approach. However, be aware that a landing page can be used much more widely, helping to position professionals in the digital market.
This of course expands the reach of the brand. For this, a lawyer landing page must have some key elements, such as: Title and subtitle : these elements must be objective, making clear the message that the professional wants to convey to his audience; Description : a small text that helps to offer the services offered in a simple way; Images : the visual element is very important to attract the attention of visitors to a landing page and consolidate the identity adopted by the professional; Form : used to capture data, the form of a landing page is an important resource for nurturing leads; CTA button : the call to action , or call to action, is the key moment of a conversion. It is this element that encourages leads to take an action that you want. In addition to boosting the reach of services already offered by lawyers and law firms, a landing page is also a possibility to improve digital positioning and make room for the creation of infoproducts , such as: Mentoring for legal professionals; Online consulting ; Free courses or specializations in the field of law.