Employer branding is a broader concept encompassing comprehensive Laos Telegram Number Data activities promoting the brand as an attractive employer, not only encouraging employees to apply and promoting specific offers. strategy should be created by a team of people who understand the idea of the issue and have knowledge in the field of marketing. The structure and place of such a team in the organization vary - from dedicated departments to work teams consisting of marketers and HR specialists.
Their location in the company is secondary. The group of competences of team members is crucial. In addition to the previously mentioned knowledge of EB and marketing, these will include analytical skills and the ability to draw conclusions. The ability to spread ideas with others plays an important role, as the involvement of company employees will increase the effectiveness of activities. . Lack of strategy and EVP.