Tracking users' activities on the website involves analyzing their activity and interactions with its individual elements. This information is called behavioral data. The most famous and free statistical tool Sweden Phone Number Data used for this purpose is Google Analytics. Thanks to it, you can learn a lot of valuable information about traffic on your website, such as: what devices do users most often visit the website from, what are the main sources of traffic (social media, search engine, etc.), who is the target audience (e.g. gender, age), which content is the most popular and which is ignored, what errors or problems occur on the website, which aspects of the page cause visitors to abandon it.
Thanks to behavioral data, you can also learn about the customer's purchasing path, how he or she came to a given website and whether he or she is there for the first time or is a returning user. Along with demographic information such as age and gender, an e-commerce business owner has an overall view of his or her customer profile. How does Google Analytics collect information? Google Analytics is based on cookies, well known to all Internet users, containing IT data enabling monitoring the use of websites. They are collected only for statistical purposes to help owners improve the structure and content of their websites and improve product sales. The user's consent to the use of cookies is voluntary, but in case of refusal, the full availability and functionality of the website may be limited.