You know the old adage about pizza and sex that “even when they’re bad they’re good”? Malarkey. Pizza can be bad for all kinds of reasons: it’s not hot enough, the pieces are too small, it doesn’t come on time. Heck, maybe it just plain ol’ tastes terrible. Sex, too, can be bad if it’s not hot enough, if … well, you get the idea. You know what else is just plain bad when it’s bad? Web hosting. Slow load times, repeatedly hacked files, 24-hour support response times … we’ve all had a bad hosting experience. The difference between web hosting and pizza or sex, of course, is that no one claims that bad hosting is still good. Everyone loathes bad website hosting. So what makes web hosting good? Consider the seven features below, which any serious site owner should view as essential for his or her website’s home.
To see which hosting providers we recommend, check out our Phone Number List comprehensive guide to WordPress tools and plugins. 1. Speed Rich Eisen is a broadcaster for the NFL Network. One of his bits is running the 40-yard dash at the annual scouting combine in Indianapolis. Why does he do this? Because the juxtaposition of a doughy, 40-something man running with fit 20-something prospects is funny. Credit: SBNation.com You know what’s not funny? When your website is the glacial Eisen and your competitors are the dynamic dashers. Among the enormous benefits your site will experience by having load times consistently under 1.5 seconds: Readers won’t lose patience and navigate elsewhere. (It only takes 3 seconds to lose nearly 50% of your readers.) Google’s minimum requirement for being considered a “fast” site will be met. You can actually reduce operating expenditures … yes, just by reducing load time. Oh, and you won’t put $2.5 million in annual sales at risk (relatively speaking). This is why choosing a host with a server configuration specifically tuned to your content management system combined with a smart caching strategy is imperative. You need to have a strong core. Seriously. Because otherwise, the guy running backward might even beat you.
Credit: SBNation.com 2. Security Since we’re on the subject of the NFL Combine, one more quick example. Back in 2009, Darrius Heyward-Bey bolted a 4.25 second time in the 40-yard dash. It’s the third fastest 40 time in the history of the Combine. Yet despite Heyward-Bey’s incredible speed, he has amassed a disappointing total of 2,071 receiving yards during his NFL career. But why? Speed — in football, as online — is everything … right? Not so fast, my friend. Heyward-Bey has failed to live up to his lofty draft position because he can’t catch. And a wide receiver who cannot secure the ball in his hands cannot advance it down the field, thus rendering his speed irrelevant. The same goes for your site. If your website cannot secure your content, then the content you create is irrelevant. If you are constantly being hacked, brute-forced, injected, or worse, your website is as good as a dropped football rolling around on the grass: incomplete, irrelevant, and possibly even dangerous to those who go near it. You need a host that has proven it will keep you safe during zero-day emergencies that you aren’t even aware are occurring. You need a host with daily processes sophisticated enough that it doesn’t need to burst into panicked action when so many others do. And most importantly, you need a host that will take responsibility for constantly cleaning and re-securing your site if something happens to slip through. Swift and secure. Your website needs to be both. Make sure any hosting provider you consider can show you how it will deliver each component to your site. 3. Support While your site needs to load in an eye blink, and your mind should be at peace with your site’s safety, these should not be considered features as much as they are prerequisites.
7 Basic Features Every Good Web Host Should Offer written by Jerod Morris posted on September 4, 2013
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