21 Reasons You Must Become an Expert For years the search economy built by Google (and others) allowed many people to make decent money by simply executing on certain SEO tactics more efficiently than their competition — even if they didn’t necessarily know the business they were writing about. This led to poor quality web sites that ranked highly for valuable search terms, with the need to deliver quality products or services coming in a distant second. Now that Google is making great progress in their effort to marginalize questionable SEO tactics, this approach to producing online content is finally going extinct. The next 2 years will see an even more dramatic shakeout, and all forms of marketing on the Internet will be affected.
What’s the best way to Phone Number List survive this continuing transformation? Become an expert. Here are twenty-one reasons why this is a critical pursuit: Search engines are making a clear shift in favor of quality — The changes are (and will continue to be) big, but they’re going in a consistent direction — that of better quality content. Search engines will continue to improve the quality game, and only high quality content will win. No one cares what you think if you aren’t an expert — I know that sounds harsh, but I’m not talking about your friends or social conversations here. You will understand your business better — Knowing the subject matter of your business cold is the first step in creating a business that runs efficiently. Of course, other skills are needed, but it starts here. Creating great content is much easier (you will actually know something!) — The key to great content is sharing information or perspectives that are new to the reader. If you know far more than the reader, this becomes relatively easy.
Experts generate more ideas Building a lean content marketing team is easier — An expert perspective on the subject matter will help you understand what help you need. Determining the scope of your content marketing opportunity is easier too, because you know the market so well. You can predict upcoming changes to your market better — With expertise comes more knowledge of the major players in your industry, and the things they’re likely to do. No, you can’t predict everything, but expertise can help you get ready for change. Communities will form around you — This one’s simple. Genuine experts attract attention. People want to meet experts People trust experts — People are more likely to believe your opinion when you know more. People will want to work for you — Being known as an expert tends to attract the smart, motivated employees who can make a tremendous difference in your business. People will want to buy from you — A deep understanding of your topic makes you more trustworthy, and that makes you the more inviting choice when it comes time to purchase a product or service.
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