How To Segment Your Email Marketing Business Email List

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Step by step 1) Clean your database Before carrying out any email marketing action, we should make sure that our database is of good quality. Over time, it Business email list is normal to have outdated contacts, invalid data or even people who never wanted to receive your emails. To clean your database, you first need to remove spam emails . Delist hard bouncers, make it easy for subscribers to unsubscribe, and identify inactive or low-quality contacts to make sure they want to stay on your list. Once this is done, organize the remaining contacts so that they have a consistent Business email list format and remove any possible duplicates. Better! 2) Define your buyer person In order to do a good segmentation in email marketing, you have to know exactly who you are targeting.

If you haven't done so yet, it's time to Business email list define your buyer persona . Your buyer persona is a "type profile" of your ideal client . Therefore, the contacts in your Business email list database that are closest to him will be the ones with the best chance of converting. buyer persona - shading Keep in mind that the behaviors and needs of your buyer persona may evolve over time, and it is also possible that new profiles of users potentially interested in your brand may emerge. Therefore, the buyer person should be reviewed periodically. 3) Define your goals Email marketing Business email list is a very flexible tool, which adapts to all types of brands, budgets and needs. But to use it accurately, you have to narrow down what you want to achieve.



For this reason, to adequately plan the segmentation of a campaign, we have to ask ourselves what we want to achieve with it: downloads of content, Business email list purchases of a specific product, loyalty , etc. With this goal in mind , we will be able to decide which users should receive the campaign and think about what type of content to use to attract them. 4) Define the phases of your purchase process On the way from the first contact with the brand to becoming loyal customers, your email marketing contacts go through different phases.