Google Revamps B2c Email List Merchant Center Interface

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sk58963
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Joined: Thu Jun 09, 2022 11:42 am

Google Revamps B2c Email List Merchant Center Interface

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Providing Some Improved Functionality. Google recently rolled out a new version of their Merchant Center, an interface that allows merchants to check on the overall health of their product feeds as well as diagnose issues with b2c email list specific products. As our team recently discussed in The PLA Playbook, having strong data quality in product feeds is critical to running a successful PLA program. Changes are Mostly Aesthetic and Structural The appearance and organizational structure of the Merchant Center are the main aspects that Google upgraded. Aside from moving to a darker look, the biggest updates come on the left-hand rail. Previously, the b2c email list Diagnostics tab (where you can see errors and warnings listed for individual SKUs) had its own place on the rail.

You now have to go into the “Products” section in order to get to the Diagnostics tab. The “Products” header also contains the Feeds and List sections (somewhat confusingly, the List tab was called “Products” in the old b2c email list Merchant Center). The same logic applies to the “Promotions” header, which also houses “Feeds” and “List” pages. The way that items are grouped on the menu will take some getting used to for b2c email list experienced users, but it ultimately makes more sense than the previous setup. Some Diagnostic Functionality Improved Despite the slight annoyance of having to make an extra click to navigate to the page, the functionality of the Diagnostics tab has b2c email list been greatly improved. Prior to this update, the Diagnostics tab only updated twice per day, which was frustrating if you were pushing a new feed to fix errors or warnings.

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This is because, in most cases, you wouldn’t be able to see the impact of changes until the next day. The Diagnostics tab now updates in “near real-time,” which allows us to see the impact of changes in feeds promptly. Areas of b2c email list Opportunity Still Exist While the new setup is more intuitive for the most part, there are a few changes that would simplify the user experience. For example, API diagnostics cannot be accessed using the left-hand rail anymore. Instead, you now have to click on the three dots on the top right of the page to get to API diagnostics. We use this b2c email list frequently and it would be nice to have this included within the “Products” menu. A good rule of thumb is that if you can’t find something that used to exist in the Merchant Center, check the top right of the page.
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