CRM and automation can typically

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Be retained. There is often still a need to adapt the architecture, but this is usually in the context of on-premise versus cloud solutions.Keyword cloud: assuming a company still has its data warehouse on-premise. How “easy” is it to migrate to a cloud with subsequent integration of a CDP?A CDP is typically operated on the cloud, and marketing automation tools are now mostly cloud solutions. That’s why we also recommend migrating the data & analytics environment to the cloud.

Incredible progress has been made in data platforms DB to Data in particular in recent years; on-premise there is no longer any chance of keeping up. But this is not a prerequisite for setting up a CDP in the cloud: the data environment can also be developed downstream on the cloud or connected to the on-premise solution.What CDP solutions are there?We differentiate between different CDP types with data, analytics or campaign/automation focus. The focus is usually driven by the requirements and the system architecture. There are also independent CDPs and those that are integrated into marketing automation solutions.



This is a strategic decision that you should take enough time for.Can you explain to us what steps you would use to implement a typical CDP customer project?We typically start with an analysis phase in which strategy, requirements and the existing architecture in the marketing environment are looked at. When selecting a tool, we consider what a CDP has to do and how it can be embedded into the existing system landscape. Before implementation.