Send emails listing the best customer testimonials and Job Function Email List industry awards you've received to date. Publish use cases and customer interviews as part of a monthly blog or podcast series. shares, but it will also be seen as more authentic than, say, a sponsored SERP offer. Use retargeting: If a lead has visited your website or opened an email but not taken the desired action, retargeting can remind them of your offer and increase your overall conversion rate. Google and social media platforms including LinkedIn have retargeting programs that can.
Illustrate the diversity of your offerings, show personalized comparisons between the product they've shown interest in and competitors' offers. Drive leads to the most successful lead magnet pages. Use Retargeting The decision The decision stage in the funnel is the stage where potential customers finally give in and decide to buy the product or service they've been thinking about. Here's how you can speed up the process: Provide clear and compelling calls to action: CTA gives drivers directions to their next destination. Missing CTAs are dangerous, as is having too many. Your messages should have a single, clear CTA that matches the content and the stage of the funnel where it is placed.