Video marketing began its trajectory as just another content format for digital strategies. Today, however, it has become the main material produced for companies' marketing actions. According to a Wyzowl survey , about 79% of consumers prefer to watch a video about a product and 84% have already made a purchase after seeing a video about the item. With this data alone, we can already have an idea of the power that video marketing has! But, in addition to knowing the importance of this strategy, you also need to know how to create a good video for your marketing. Therefore, we have prepared a very complete guide that will show you the main types of videos, where to promote them and how to create a good marketing video! Good reading! What you will see: [ hide ] What is video marketing? What are the main types of video marketing? 1. Institutional video 2. FAQ Video 3. Educational video 4. Backstage 5. Commercial video 6. Teasers 7. Video case 8. Demo video In which channels to promote your video marketing? How to make a good marketing video.
Define the objective of the material 2. Analyze your competition 3. Think about the content and the persona 4. Create a good script 5. Produce the video 6. Perform good editing What is video marketing? Video marketing is a strategy that seeks to publicize a brand, product or company through the production of audiovisual content and, thus, convert more leads and generate customers. To do this, in addition to the video, a whole strategy is also created behind it, which considers the persona and the market that the business is in to create a Iceland Phone Number List video that achieves the company's objectives. But all the effort invested in creating a marketing video pays off, as this content format helps to: Make your audience understand your product; Improve the organic traffic of your business; Increase engagement with your audience; Make your brand viral with ease; Show that your business has authority; Make more sales. But, in order to achieve these results, it is essential to know how to work with the right type of video for your purpose.
What are the main types of video marketing? It may not seem like it at first, but there are many types of video marketing out there. They are classified according to content, and it is essential to know them as they will define how your marketing video will be created. Therefore, we have separated below 8 types of videos for you to know. 1. Institutional video An institutional video is one that the company creates to show the market what its values, mission and vision for the future are. This type of video is not intended to sell or promote a product, but rather to show the essence of the brand to make the public identify with the business. 2. FAQ Video The FAQ , also known as “ Frequently Asked Questions ”, are the most common questions your customers have. Most businesses have a page on their website to clarify these questions, but you can innovate and create videos answering them. In this way, it is easier and more intuitive for your audience to clarify any doubts, in addition to being a video option that generates a lot of engagement.
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